Web Design

Case Study
Distressed merch

Jesse needed a site and shop that could take his custom creations to the all-star level and showcase his 1-of-1’s.  


Web Site
Gallery Design
Blog Design


Web and Blog Design

Creative Process

Jesse creates custom clothing and gear for incredible athletes and artists. He and I worked together to transfer his GoDaddy site and blog to WordPress. By tailoring a few plug-ins, we were able to build a front page with sliders, gallery pages that allow for easy uploads, a shop for downpayments and products, and a blog with easy updates. 

Designing the Site

I used Divi and WordPress, as well as a a few plug-ins, to build a flashy, yet minimal site that showcases the work. 

Shop Development

We used Woocommerce to allow for downpayments and easy purchasing.


We worked together to create a gallery-first site to showcase his custom creations.


I used a plug-in to visualize the blog homepage as an e-magazine to provide consistency from the home and gallery pages. 

One Media Directory, Many Tags

There is really only one media directory running behind the scenes. Images are tagged according to their category. 

Masonry Galleries

Each gallery page pulls images from its specific tag, and we are using a masonry plug-in to automatically shuffle the images into place. 

Take a look at Distressed Merch

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